“Woolona® combines three generations of experience and over 70 years of wool production expertise to create high-quality Merino wool apparel that combines functionality, comfort and sustainability. As a fair and slow fashion brand, we craft durable products from natural materials—characterized by responsible manufacturing and timeless design.
In lavalan® we have found a partner who shares our values. This natural wool insulation perfectly complements our Merino wool, resulting in vests that are lightweight, breathable, temperature-regulating, and comfortably warm. We are particularly impressed by lavalan®’s sustainable approach: the insulation is made from European virgin wool that often goes unused in standard textile production—material that might otherwise be discarded or deemed of little value. This gives a valuable natural resource a meaningful, high-quality purpose.
Our collaboration stands for the conscious use of natural raw materials and enduring quality. The combination of Merino wool and lavalan® wool insulation offers a sustainable alternative to synthetic insulation materials—making it ideal for hiking, travel, and everyday wear. The result is a range of products that respect both people and nature, placing the natural benefits of wool at the forefront.”
