“Over several years we have been filling our garments with Polyester fibres as most suppliers in the market. When we learnt about lavalan® and the possibilities to change the insulation to wool – we were really intrigued to learn more as we already work a lot with wool in our collection. Although slightly heavier than polyester, the function of temperature regulation was the first thing that caught our interest. If an insulated jacket at some point can release heat as well – you will for sure be more comfortable in a variety of situations. Secondly, the environmental benefits of a sustainable natural fibre vs. plastic is logic in our mind. Based on this we decided to change a full collection from plastic to wool insulation for the coming winter”, Jorgen Amundsen, CEO and Founder Amundsen Sports.